The Google Toothbrush test

Google’s toothbrush test for new services (introduced by Larry Page):” Will everyone use it at least twice a day?” Services such as Google Search, Google Mail and Android certainly pass the test. #innovation

This should be what firms think about as they create new products (I suppose we will need to think how we can move products which have passed the floss test – where people know the product/service is important but don’t use it enough – and push it on to pass the toothbrush test!!)

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