The Ice Bucket Challenge – a rudimentary cost-benefit analysis

image

 

Roughly 1.5 million video shares of the Ice Bucket Challenge (mostly US based and not including out of US video shares).

The UN states the average person needs 50 litres of water per day (in Africa – they do with 20 litres – with a billion people with little or no access to water)

An average small bucket holds about 10 litres of water.

On a low estimate (ignoring group ice bucket challenges), roughly 1.5 m X 10 l = 15 m litres of water has been used (the Washington Post estimated 5 million gallons or roughly 18 m litres of water used till 13 August)  across the videos.

Which translates to the water usage of 750,000 individuals in Africa for one day.

The ALS has raised about US$80m as a result of these challenges (they raised US$2m the same time last year).

I’m not sure whether the costs and benefits add up necessarily here.

Don’t want to pour cold water on good intentions though…..

 

Some interesting reading:

http://www.un.org/africarenewal/magazine/october-2007/bringing-water-africa%E2%80%99s-poor

http://thewaterproject.org/water_stats

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s