In a world where the lines between sovereign nationhood and corporations are increasingly being blurred (roughly half of the top 50 economies in the world belong to that of corporations!), I was keen to thinking about the future of the world where Apple is concerned.
Apple have remained the foremost innovators and designers, creating that ultimate blend of functionality, art, design and user experience that has allowed for a far greater take up of technology than previously envisaged. The ease of use of Apple products has democratised the usage of technology by people, of all backgrounds, ages and capabilities.
I started considering where Apple may be heading over the next decade and half and thinking about how Apple, both as a company and as a global corporate citizen of the world, may evolve.
The image below best describes my own thoughts on where I think Apple will head towards. I have also provided a brief narrative to provide greater context.
Some additional context
Apple started the creation of their wider ecosystem with the development of OS X in 2000. The iPod, iPhone and iPad (along with associated products such as the iPod Touch, etc) relied on the iOS, which formed part of the greater ecosystem for Apple users.
Apple’s launch of the Apple Watch was the start of Apple’s foray into wearable technology (following at least two years of speculation).
Apple have also introduced Apple Pay, Apple HealthKit, and Apple Music (which nicely ties in with their multi billion acquisition of Beats) over the past few months.
2016 – the year of maturing of new initiatives
My view is that in 2016, Apple will support the development of additional personal and wearable technology (including iRing, Apple Glasses, etc) and we will see further launch of similar products (alongside newly launched products such as the new Apple TV). We will also see a further maturing of the Apple Pay system and greater application development for Apple HealthKit, utilising the Apple Watch and other related wearable technology.
2020 – The Apple Car zooms in
In about five years, we can expect to see the launch of the Apple Car. Possibly a completely electric car, with both driving and driverless functions, it will seek to revolutionise traffic control and movement. We can also expect to see financial aspects of the car, including insurance, leasing or hire purchase, supported by Apple Pay (or through connected bank accounts).
There could also be a potentially different model where Apple directly manage and maintain a fleet of driverless Apple cars, and passengers who seek transport can get in and by pre-booking through their Apple phones and/or other Apple products, can pay directly to Apple using Apple Pay (and taking on uber in the process).
We can also expect to see Apple providing direct insurance services to their consumers and users. Apple HealthKit can detect the health readings of an individual user and in the process price an appropriate insurance premium.
An individuals driving patterns can also provide data to help Apple price an appropriate auto/car insurance premium.
There could be a further maturing and take up of Apple Pay and related financing and banking products
2022 – Apple iBank is established
In the wake of the additional banking and insurance facilities provided directly by Apple, we can expect the iBank to be established which will allow for Apple to develop additional banking and finance capabilities, whilst also making better use of their cash hoard.
The iBank becomes the investment arm for Apple as Apple expands its product range into mortgages and fund management.
As Apple increasingly expands its portfolio of products, they start contemplating the development of Apple homes and flat
2025 – Apple the property developers and managers of societies
Apple starts producing smart iNtelligent homes to support increasing government demands for affordable, smart housing to meet the growing population demand.
The Apple Home becomes an all-encompassing home that is fitted with Apple sensors, that demands Apple usage by the users/residents and incorporates all other elements including mortgage, insurance, and electronics/appliances which syncs itself automatically with the user needs and demands.
Having a smoke at home – expect the Apple sensors to pick this up and send you an add-on to top up your health insurance with, for which you can make payment through Apple Pay – connected to your Apple iBank account.
Your fridge stacked with fizzy drinks, sugar-laden donuts and you are consistently frying food? Expect to receive a notification that your health insurance premium may be compromised and that you may need to top up!
2026 – Apple starts funding governments
As Apple Bank expands further, we can expect to see Apple Bank participating directly in funding campaigns led by the IMF, the AIIB (Asian Infrastructure Investment Bank) and the World Bank, amongst other multilateral agencies. This participation may allow for Apple to obtain additional concessions to sell their products or services.
We can also expect to see Apple participating in various UN and international conferences to support their aims and ambitions
2030 – All hail the Apple Nation
In 2030, the first Apple Citizen is naturalised. The Apple Citizen received an Apple passport, which allows him to travel to a large number of countries (all of the visa requirements are pre-met through Apple’s existing data). Apple’s virtual citizenship is supported by a comprehensive and robust Apple foreign policy backed by a deep monetary policy (exercised by Apple’s iBank) which also means the launch of the iDollar (Apple’s virtual currency backed by the Apple Central Bank).
Apple’s predictive AI (artificial intelligence) also can predict individuals who may be about to engage in subversive activities and detains them for their own benefit and reduce crime and a state of lawlessness. It also forces health lifestyle habits.
Apple starts running lives and tells people how to dream and what to dream.
The era of Apple
This could be the era of Apple. Some may welcome it as it could lead to a more efficient world. Others will resist. The resistance will be led by the men and women wearing old school Casios and using Nokias!